Don’t blackout or blacklist: ensuring brand-safe advertising when all eyes are on news
In troubled times, people turn to trusted sources of news.
How the beauty industry is responding to coronavirus
Like many other industries, the beauty world has been hugely affected by the coronavirus pandemic.
How marketers are responding to the challenges of COVID-19 [webinar]
This webinar, part of Econsultancy’s Lowdown series, looks at the findings from Econsultancy’s two global surveys, looking at how individuals, teams and business are responding. The surveys interviewed 4,000 marketers to find out how they were coping with the Covid-19 pandemic.
Marketers are displaying more empathy in a crisis despite downturn in team morale [stats]
As marketers adapt to the ‘new normal’, many are finding both positives and negatives in working from home, with a dip in team morale balanced by a new sense of empathy for colleagues.
Marketing in the coronavirus crisis: how enterprise organisations are adapting [stats]
Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis.
UK food wholesalers are pivoting to direct-to-consumer in the coronavirus crisis – will it work?
As people across the UK have heeded advice to stay indoors and only venture outside if necessary, restaurants and pubs who would normally be catering to large crowds have closed their doors. This has left the wholesalers who supply food to them in a tricky position: many want to find ways to keep their business […]
Marketing in the new normal: Paul Ralph, freelance consultant in educational publishing
Paul Ralph is a marketing consultant in the educational publishing sector (you can check out his website here). When I put the call out on Econsultancy’s Guild messaging group, to ask our subscribers how their work life has changed in the last month, Paul was quick to offer his thoughts. Here’s what he had to […]
Measuring Digital Marketing Effectiveness Webinar
A webinar drawing on insights from Econsultancy’s new research into measuring the effectiveness of digital marketing to give practical advice to senior and mid-level marketers on the impact of changes around regulations and cookies, measurement methods available to marketers, the future of measurement and more.
Digital Transformation Monthly: Coronavirus Crisis – April 2020
A special edition of Econsultancy’s Digital Transformation Monthly examining how businesses have been adapting to the effects of the coronavirus outbreak.
Marketers on the new normal: Mulenga Agley, Founder of Growthcurve
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
Measuring Digital Marketing Effectiveness Best Practice Guide
A best practice guide examining the challenges that will arise due to the technical and regulatory changes to the way marketers can measure digital marketing effectiveness, and looking at how marketers can overcome them.
How the influencer marketing industry is adapting to coronavirus
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.