PageRank

Google continues to fight scrapers, turns to public for help

If you’re a publisher, one of the most frustrating experiences is to discover that your content is being scraped by a third party that does not have permission to use your content.

Even more frustrating: when that scraper’s website is able to outrank yours for searches related to your own content.

For obvious reasons then, Google has engaged in a considerable effort to thwart scrapers. And now it’s turning to the public for additional assistance.

Twitter search: deconstructing TwitRank

Earlier this week, Twitter launched an update to its search
functionality. One of the goals: make it “easier to find and follow accounts based on your interests.” As detailed on the Twitter
blog, “When you search for a topic, you can now discover accounts that
are relevant to that particular subject.”

Given Twitter’s popularity as an online marketing tool, the company’s
search update necessarily has implications for brands looking for more
love on the site.

After all, if your company sells cookies, having your account recommended to Twitter users searching for “cookies” is a
desirable thing.

The five biggest myths about Google

On the internet, few companies receive more attention than Google. And for good reason: Google touches so many individuals and businesses. From search to its ‘side projects’, just about everything Google does creates interest.

Google’s prominence, not surprisingly, has led to the creation of many myths. Here are my top five.

Is the BBC finally using hyperlinks?

Having experimented with various ways of linking out, it looks like the BBC may finally be using good old hyperlinks to send readers to external websites.

This was spotted by techchuff, via Twitter, which remarks that the ‘Google juice is being sprayed like champagne at an F1 podium’, and indeed, the links appear to be passing on PageRank, which hasn’t always been the case with the BBC.

Website security as SEO

If you’re putting together a list of all the components of a successful SEO strategy, there’s a decent chance website security probably isn’t on it.

After all, how is website security going to boost your placement in the SERPs?

Link building: less can be more

Link building is one of the most important elements of a viable SEO strategy. Yet it’s also one of the most difficult and time-consuming.

Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.

Subdomains or subfolders for SEO?

Subdomains or subfolders for SEO? That is the question...The devil is in the details when it comes to maximizing SEO. How you structure your website can have a very real impact on the type of results you see from your SEO efforts.

One area that probably doesn’t get as much attention as it should is
the debate over whether to use subdomains or subfolders to segment your
website’s content.

The benefits of ‘nofollow’ as an SEO best practice

The PageRank Google assigns your pages is one of your most valuable
assets as an online publisher. Your SEO success on Google is dependent
upon earning and maintaining PageRank.

In every sense of the word, doing so is a balancing act. Hoarding your PageRank is not good; not providing any links to other
websites can be viewed as an SEO sin and it’s difficult to get other websites to link
to yours when you don’t link out, in turn making it more difficult to
earn PageRank in the first place.