pageviews

Web analytics: stuck in a world of reporting

Web analytics is now seen as a standard part of the site owner’s tool box and the data it provides has become a staple of web marketing.  

However, the technology and approaches underpinning analytics are moving on, but the market is failing to keep up to speed with these changes. 

LinkedIn and the 80/20 rule

Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.

One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It’s going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.

Gawker announces “branded traffic” as a new way to entice advertisers

In the ongoing battle to win over advertisers, Gawker Media has introduced a new metric to compete with unique visitors and pageviews: branded traffic.

And while tracking the number of people who search your brand may not be the most direct way to pitch audience numbers to advertisers, it does help prove how much leverage your brand has with a core audience. And in Gawker’s case, it’s an audience figure that’s growing faster than uniques or pageviews. 

Five swinish ways publishers put pageviews above people

For online publishers dependent on advertising, few things are as important as pageviews because more pageviews tends to equal more dollars. There’s nothing inherently wrong with attempting to boost these numbers; it’s to be expected.

But not all pageviews are generated equally. There are a number of swinish techniques online publishers use to inflate the number of views.