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Web analytics: stuck in a world of reporting

Web analytics is now seen as a standard part of the site owner’s tool box and the data it provides has become a staple of web marketing.  

However, the technology and approaches underpinning analytics are moving on, but the market is failing to keep up to speed with these changes. 

LinkedIn and the 80/20 rule

Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.

One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It’s going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.