pagination

Google targets undesirable pagination

Pagination, the breaking up of content across multiple pages, is a common practice and in many cases, a product of good design.

After all, there are plenty of cases where pagination creates a more pleasurable, higher-performing user experience.

But pagination isn’t always desirable. Some sites, for instance, employ pagination in a questionable attempt to boost page views, and thus ad impressions.

Five swinish ways publishers put pageviews above people

For online publishers dependent on advertising, few things are as important as pageviews because more pageviews tends to equal more dollars. There’s nothing inherently wrong with attempting to boost these numbers; it’s to be expected.

But not all pageviews are generated equally. There are a number of swinish techniques online publishers use to inflate the number of views.

Memo to swinish publishers: pagination sucks

Memo to swinish publishers: pagination sucksQuestion: why must news sites like Reuters split their stories over multiple pages? Is it because they’re desperate, misguided, hate readers, and are aiming to further commoditise their ad revenues?

Publishers need to be called out for pulling this dirty trick on unwitting visitors. It is aimed at doing one thing: boosting page impressions. After all, why settle for just one page impression when you can have many?

Well, it needs saying: publishers that give a shit about readers and advertisers simply do not do this. The way I see it, only those publishers that want to artificially inflate page impressions and loathe their readers adopt pagination.

It’s a swinish technique…