Just like J. Lo said, love don’t cost a thing. While the world has shown the love for Twitter, and it hasn’t cost a thing, the day of revenue reckoning is upon it. Twitter executives say that it will soon offer paid-for “commercial” accounts to give businesses additional features unavailable to casual Tweeters.
This will not set up a toll gate for the six million people currently using the site. Nor will it stop small businesses from having a Tweeter handle. But it does give some clues as to how Tweeter will be used as a marketing platform and how it will make money. There’s a lot to like about this strategy. Among them: