paid clicks

Google beats estimates in Q3

Google reported its third quarter earnings after the close of the US stock exchange today and, as it has done more than a few times in the past, the Mountain View company delivered more than analysts were expecting.

Net revenue in the quarter was $4.38bn with earnings per share of $5.89. Analysts had expected $4.24bn in net revenue and $5.42 in earnings per share. All told, total revenue was up 7% year-over-year. So the good news: Google is managing to grow even in a very tough economic environment. The bad news: growth is, by past standards, a bit modest.

Recession trend: more clicks, lower CPCs, higher ROI

When Google reported its Q2 earnings yesterday, it beat analyst expectations. But all the news wasn’t good news, at least for Google.

In the area of paid clicks, Google experienced an unhealthy downward trend: total paid clicks declined 2% from Q1 and more importantly, the average cost-per-click (CPC) in the second quarter fell 13% year-over-year.

Paid search down?

Search marketing has held up remarkably well during the recession. But can it last?

According to Hitwise, there are signs of weakness. In the four weeks leading up to May 9, it observed that 7.25% of search engine traffic in all categories of sites it monitors came from paid clicks.

Google slows, but doesn’t disappoint

Google released its Q1 2009 results yesterday. As usual, everybody was watching. From analysts to investors to SEMs, few tech companies command the attention of so many groups when they report their earnings.

Given the questions about the economy and where it may be headed, all eyes were on Google yesterday and as it has done in the past, it didn’t disappoint.