paid content

Coming soon: paid YouTube channels?

When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo’s ill-fated billion-dollar purchase of Broadcast.com during the first .com boom.

It was hard not to be somewhat skeptical: YouTube was an expensive operation to run and was facing the same type of legal assault from Hollywood that basically killed Napster 1.0 years earlier.

2013: the year of paid content?

Paid content is and has been a big business — if you’re in the right market.

Unfortunately for consumer-oriented news organizations, the right market isn’t their market.

But could that be changing?