paid reach

What’s the difference between paid, owned and earned media?

A refresher for anyone who has heard this phrase and either forgot the difference between them or who never knew the difference in the first place.

That includes myself and also a colleague who leaned over to me last week and said “you know what you should write a beginner’s guide to? Paid, earned and owned media.”

So unlike when I DJ at friends’ weddings and Bar Mitzvahs, I happily took his request and obliged.

Here’s a quick guide to paid, earned and owned media…

Q&A: Gary Vaynerchuk on Facebook marketing

There’s been a great deal of discussion recently around the perceived decline in brands’ ability to achieve organic reach on Facebook, with some suggesting that Facebook should now be considered as an ad network rather than a social network.

Our own head of social Matt Owen has had his say on the matter, arguing that brands need to reappraise their Facebook strategies and pointing out that the social network would ultimately suffer if it artificially limited marketers’ ability to reach consumers.

And to add to the debate I spoke to Gary Vaynerchuk, a man with particularly strong views on Facebook ads. 

Vaynerchuk, who is CEO of VaynerMedia, was among the keynote speakers at the recent IMW event in New York.