With GlobalWebIndex reporting that 93% of internet users have at least one social media account, therein lays a huge opportunity for marketers to target their audiences.
Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid Social Media Advertising Best Practice Guide, let’s look at six specific areas for beginners to consider when designing a paid social campaign.
In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.
To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram’s shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.
The world’s most dominant social media company, Facebook, is facing the biggest crisis of its life after it was revealed that an outfit called Cambridge Analytica managed to obtain Facebook data for some 50m users under false pretenses.
The Cambridge Analytica story has sparked a fury and led to a still-ongoing stream of negative headlines for Facebook that is entering its second week.
With up to two billion active users it’s clear that platforms like Facebook and WhatsApp simply cannot be ignored when it comes to doing business in the 21st century.
With access to such a vast customer base it’s hardly surprising that businesses have gravitated to social media to cultivate their online persona. Increased brand awareness has been the result, but it’s less clear, perhaps, how this has translated into tangible benefits to businesses’ bottom lines.
If you’ve been closely involved with Facebook ads you’ll know that Facebook made an announcement to merge Power Editor and Ads Manager for all advertisers in 2018.
The time has now come. But Facebook also sneaked in a massive update, too.
As brand organic social content is downweighted, more and more brands are turning to paid social to reach users online.
The benefits don’t just stop at increased visibility – paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels.
Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.
One of the most popular topics at Econsultancy events is online advertising.
Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.
Next up for our ‘ask the experts’ series is paid social media.
We’ve got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There’s quite a lot to digest so you can use the hyperlinks below to jump between questions.
It is estimated that more than 80 cents of every new dollar of digital ad spend now goes to two companies: Google and Facebook.
But despite the fact that companies not named Google and Facebook are fighting for a shrinking portion of an otherwise growing pie, one company is aiming to significantly bolster its position in the digital ad market.
All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer’s daily job?
To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days.
The integration of search and social used to be about PR (social media driving link building) but now it’s increasingly about conversion.
With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer’s approach.
Marty Weintraub, founder of Aimclear, spoke at this year’s SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.