paid tweets

Charlie Sheen, Twitter and the truth about social media

Twitter is proving to be a popular destination for television
celebrities once they find themselves removed from the small screen. Take Conan O’Brien, for instance, who can probably attribute some of his post-Tonight Show success to the social media presence he built up following his split with NBC.

The latest television star to find himself on the popular microblogging
site, however, might be the most interesting, and not necessarily in a
good way.

Will the OFT regulate paid tweets?

Marketers have been paying celebrities to endorse their products and services for decades, so it’s no surprise that there’s a booming market for celebrity endorsements via their social media profiles.

With the help of companies like Ad.ly, celebrities and ‘influencers’ are reportedly earning thousands upon thousands of dollars for a single tweet or Facebook status update.

In the United States, marketers paying high-profile individuals to tweet and blog about their products worried the Federal Trade Commission (FTC) so much that it developed guidelines around the practice.