paid tweets

Charlie Sheen, Twitter and the truth about social media

Twitter is proving to be a popular destination for television
celebrities once they find themselves removed from the small screen. Take Conan O’Brien, for instance, who can probably attribute some of his post-Tonight Show success to the social media presence he built up following his split with NBC.

The latest television star to find himself on the popular microblogging
site, however, might be the most interesting, and not necessarily in a
good way.

Will the OFT regulate paid tweets?

Marketers have been paying celebrities to endorse their products and services for decades, so it’s no surprise that there’s a booming market for celebrity endorsements via their social media profiles.

With the help of companies like Ad.ly, celebrities and ‘influencers’ are reportedly earning thousands upon thousands of dollars for a single tweet or Facebook status update.

In the United States, marketers paying high-profile individuals to tweet and blog about their products worried the Federal Trade Commission (FTC) so much that it developed guidelines around the practice.

The FTC may soon be keeping up with Kim Kardashian’s tweets

Those that envy/hate Kim Kardashian for raking in $10,000 per tweet may soon be partaking in some schadenfreude. The reality TV star is being sued for an allegedly libelous tweet. And if she keeps up her habit of vaguely disclosing her sponsorships, the FTC will soon be slapping her with fines as well.

Kardashian is a member of the growing cadre of individuals who get paid by companies to tweet advertisements. Thanks to her large following of almost 2.8 million twtitterers, she’s also Twitter advertiser Ad.ly’s highest paid Tweeter. The company’s CEO Sean Rad says that she gets paid $10,000 per tweet. But Kardashian’s attempts to fit ads into 140 characters could open a can of worms when it comes to disclosure and proper attribution.

Amazon makes it easy for its affiliates to tweet

You may not be able to fit a whole lot of words into 140 characters but a growing number of individuals and businesses think that it doesn’t take more than 140 characters to produce a profit.

While Twitter focuses on building its platform and brand, plenty of third parties have been focusing on using Twitter as a marketing platform of their own. From established companies like Dell to upstarts like Sponsored Tweets, many are trying to cash in on Twitter.

Will paid tweets become the new paid links?

Now that Google and Bing have access to Twitter’s firehose, the
speculation about over how Twitter data could eventually be used
as a search engine ranking factor has begun.

Since there’s not a whole lot of text (and context) in 140 character tweets, it seems likely
that if Google and Bing want to use Twitter as some sort of ranking factor, they’ll look to the links that are spread on Twitter
and who is spreading them.