Pandora

Pandora: customer journey from search to checkout

Every so often I like to take a look at a website that I wouldn’t normally visit, from an industry we haven’t covered that much and put it through the customer journey test.

This week it’s the turn of Pandora, an international jewellery manufacturer founded in 1982, that entered the world of ecommerce in 2011.

Similar to previous posts on Ikea and Apple, I’m going to take a look at the convenience and experience of the shopping and checkout process from the point of view of a regular visitor visiting from search.

Audio stats: streaming and online radio growth in the US

The latest update to our Internet Statistics Compendium collects all the most interesting freely digital data and trends published to the web over the past few months.

Like us, Mary Meeker strives to analyse online digital trends and publishes her own slideshows biannually (hosting them online here).

Amid a wealth of insight, Meeker’s recent stats collection highlights how online technologies are affecting traditional media. Her music consumption stats are particularly intriguing and relate to further research I’ve seen published lately.