The North America online audio section of our Statistics Compendium has seen some fascinating data added in the past few months.
Particularly in regards to how significant digital downloads and streaming are to US music fans in 2016.
Every so often I like to take a look at a website that I wouldn’t normally visit, from an industry we haven’t covered that much and put it through the customer journey test.
This week it’s the turn of Pandora, an international jewellery manufacturer founded in 1982, that entered the world of ecommerce in 2011.
Similar to previous posts on Ikea and Apple, I’m going to take a look at the convenience and experience of the shopping and checkout process from the point of view of a regular visitor visiting from search.
Large brands spend millions upon millions of dollars every year on celebrity endorsements.
For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands.
The latest update to our Internet Statistics Compendium collects all the most interesting freely digital data and trends published to the web over the past few months.
Like us, Mary Meeker strives to analyse online digital trends and publishes her own slideshows biannually (hosting them online here).
Amid a wealth of insight, Meeker’s recent stats collection highlights how online technologies are affecting traditional media. Her music consumption stats are particularly intriguing and relate to further research I’ve seen published lately.