panels

Nielsen flub highlights the perils of panels

When media buyers purchase inventory from television networks, they typically rely heavily on Gross Rating Point (GRP) metrics which are designed to reflect reach.

And for good reason: if you’re buying media to get in front of consumers, you need to know how many consumers you can reach through various media channels and properties.

One company, Nielsen, dominates the television market, and its GRPs heavily influence how billions upon billions of dollars are spent each year.

Needless to say, the stakes are high and any mistakes could have a notable impact.

Is comScore extorting publishers? Not quite

How much traffic does your website get? On the surface, it seems like it should be an easy question to answer. But unfortunately, it isn’t so cut-and-dry. Companies like comScore are in the business of helping publishers and advertisers find the answer, but according to Jason Calacanis, comScore is running an “extortion ring“.

In a fiery post this weekend, he rails against comScore, calling it the “technology industry’s biggest bully” and even suggesting that traders short the company’s stock.