Paratus Communications

Costa’s Facebook app and content strategy doubles its ‘likes’ in Q1

Costa Coffee has revealed that it increased its Facebook fans from 240,000 to 500,000 in Q1 after implementing a new content strategy and creating a ‘Fan Favourites’ app.

In the same period average daily page views have increased from 1,500 to 10,000 and the average reach of status updates went from 50,000 users to 200,000.

The campaign to increase engagement on Costa’s Facebook page was implemented by PR agency Paratus Communications.

Paratus head of digital Adam Vincenzini said that the page had previously been updated about six times per month on average, but this was increased to three posts each day with a focus on emotional, visual content.