Parisian Love

Google takes to the small screen to promote Google+

It’s not exactly surprising that the world’s most prominent online advertising company, Google, pretty much shunned television ads for the first decade of its existence.

After all, it helped pioneer an ad model that has shifted budget away from traditional forms of advertising.

But as the search giant has moved beyond search and search ads to launch new digital products, it has clearly accepted the notion that there’s a place for television advertising.

Parisian Love 2.0: Google wants your search stories

Google’s big foray into primetime television advertising during this year’s Super Bowl was arguably quite the success. Its Parisian Love ad, which wasn’t even designed for Super Bowl, was one of the most well-received ads shown.

The internet search giant is apparently so fond of its creation that it’s giving everyone the ability to create their own Parisian Loves using a nifty new YouTube tool called Search Stories.