Participatory Marketing Network

Gen Y is hard to reach on social networks too

Gen Y, the demographic group generally considered to be those born somewhere between 1977 and 2000, is a group that marketers pay a lot of attention to.

They’re the multi-platform generation, consuming media on a variety of devices (including mobile phones). They’re also said to be fickle and hard to keep engaged. But above all else, they’re elusive.