passive voice

Passive vs. active voice: time to end the copywriting madness

Dear passive voice, we’re sorry. It seems like every time anyone decides to issue some advice on how to be a better business or marketing writer, they single you out for blame.

Avoiding the passive will make you a better writer, we’re told, while using the passive not only makes you a worse writer, it apparently somehow makes you a more passive person.

None of this is really true. As I hope to show, you are actually a subtle and rather fascinating part of speech, as effective as any other when properly used.

All the crimes that are laid at the door of the passive can be committed just as easily in the active voice, but the things that you’re especially good at are yours alone.