patent

Jury sides with Google in Oracle patent infringment suit

Google executives are probably breathing a sigh of relief today after a jury ruled that the search giant did not infringe upon Oracle’s patents in the high-profile intellectual property battle being waged between two of the world’s largest and richest technology companies.

The jury was tasked with determining whether Google was guilty of patent infringment on eight separate claims involving Android.

How to protect yourself from patent trolls

As we move further into the digital space, it’s not enough to walk blindly into the technology wilderness anymore. Marketers, especially on the agency side, need to be careful when they are creating applications for their clients. Without forethought, they may be hit by what is  becoming a growing concern in digital: Patent trolls.

Brad Gross, Intellectual Property and Technology Law attorney, works with digital agencies, production and new media companies to help protect them from this new predator.

Is Google planning to kill SEO?

dead-linksOne of the best ways to drive traffic to your site is by link-building. All over the world experts spend hours rifling through analytics for
likely linking targets, while writers take extra care to add in as many
blue words as possible in the hope of a little linklove reciprocation.

It’s often a major aspect of the job for anyone who works online, and
can be something of a labour of love.

Of course, there’s no solid, standard way of linking out. If only there
was a dedicated expert body who could help out.

Someone like Google maybe?