pay tv

HBO makes friends with cord cutters…in Scandinavia

For consumers in the United States wanting to give HBO their money for a subscription that doesn’t require a cable bundle, the popular cable network delivered bad news earlier this year: thanks, but no thanks.

But HBO’s response to the grassroots Take My Money, HBO! campaign didn’t answer the question: can HBO ignore cord cutters forever?

The five Cs of connected TV

Connected TV Smart PackWhen two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.

While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.

To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.  

These are what we call the five Cs of connected TV…