pay-what-you-want

Could the ‘pay what you want’ principle work for publishers?

Pay what you want (PWYW), sometimes called ‘pay as you feel’, is a principle whereby consumers choose how much money they want to give in return for a product or service. 

I can already hear you scoffing and clicking the back button, but hear me out: publishers need to be constantly experimenting with different ways to make money, particularly with the rise of ad blocking, so why not consider this approach?

Can a pay-what-you-want type foundry work?

Typography is a huge but often overlooked and underestimated component of effective design, particularly on the web.

Fonts are often sold through foundries, which are sort of like the record labels of the typography world. While many produce their own fonts for sale, they also serve as distributors for independent designers and studios, earning a royalty each time they sell a font.