paying customers

With freemium, MailChimp thrives where many others fail

For many internet startups, a freemium business model is an enticing
solution to the problem of revenue generation: let the world taste what
you provide at no cost, and once your most avid users are hooked, let
them pay for what they’ve come to love.

It’s simple in theory, but for many startups, building a viable business on the freemium model never becomes a reality.