The rise of pay per call in the UK affiliate market

Affiliate marketing is a staple line in any marketer’s budget and has been for years; but as budgets get tighter the sector is innovating and introducing more services to boost ROI and really prove its worth. 

The good thing about the affiliate sector is that performance marketing is based on one principle, the conversion of traffic to leads or sales, meaning a marketer only pays for what is achieved, it’s a no-risk investment. 

However, it does have its limitations. Previously all sales had to be tracked online to ensure the sale was attributed to the affiliate channel, but things are changing.

We purchase products in many ways and performance marketing has developed to reflect this. For example, a phone sale.