pc world

How semantic flux is harming Currys and PC World’s search rankings

In a recent post, I talked about why internal links and hub pages are a vital factor for SEO, as this helps avoid the problem of pages on the same site ‘cannibalising’ each other’s search rankings. 

In this article, i’ll look at how cannibalisation and semantic flux are affecting search rankings for separate, but related sites. 

The examples I use here are PC World/Currys and Tescobank/Tescocompare. Each brand is cannibalising its own rankings in different ways.