pc world

How semantic flux is harming Currys and PC World’s search rankings

In a recent post, I talked about why internal links and hub pages are a vital factor for SEO, as this helps avoid the problem of pages on the same site ‘cannibalising’ each other’s search rankings. 

In this article, i’ll look at how cannibalisation and semantic flux are affecting search rankings for separate, but related sites. 

The examples I use here are PC World/Currys and Tescobank/Tescocompare. Each brand is cannibalising its own rankings in different ways. 

DSGi sites take the day off

Three of DSGi’s major UK e-commerce sites were down for maintenance for a large part of the day yesterday, with Currys, PC World and Dixons all displaying error messages for visitors.

The retail group is expected to report disappointing like-for-like sales figures this week, and can ill-afford the loss of a day’s online trading in such economic circumstances.