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How to choose a format for your brand guidelines

Your brand guidelines and brand manual are the most important documents your company will ever produce.

A bold statement, but the truth is that these documents are your brand ‘bible’. They communicate why you exist, tell your brand stories, and communicate how it should be expressed.

Everyone tasked with communicating your brand should be consulting these instruction manuals whenever they are creating branded materials.

In many businesses the reality is somewhat different. Time and effort are spent creating brand guidelines, only for them to be left on someone’s hard drive or copies printed, distributed and ‘filed’ in the bottom of the marketing team’s drawers.

Brand consistency suffers as people may not thoroughly understand the brand.