Social TV app Zeebox adds 22,000 users during Dancing On Ice

Social TV app Zeebox added 22,000 UK users last night during ITV’s Dancing On Ice, with host Phillip Schofield tweeting several times about the app during the show.

Schofield tweeted a link to the app four times during the broadcast and encouraged his followers to watch the show “together with Zeebox.”

Zeebox CEO Ernesto Schmitt denied that the presenter had been paid to plug the app and suggested that he was doing it to engage with his audience.