Peer Summit

Peer Summit: notes from the mobile commerce roundtable

Mobile Commerce Round TableIn early June, we had Peer Summit-US, a semi-annual event that brings together people from all corners of the digital landscape. 

For those of you who came, thanks. Over 300 client side and agency types were there, sharing insider industry knowledge, partaking in intense debates, and socializing late into the evening, all at one of the nicest venues in the heart of New York City.  

In short, it was fun.

For those of you who couldn’t make the trip, this post is a taste of what you missed, pulled straight from the hallmark of a typical Econsultancy conference: the roundtables.

10 essentials of e-commerce optimization & attribution: Part one

Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential.

Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can – and do – take to optimize online sales.

Q&A: Joshua Karpf of PepsiCo

Joshua Karpf of PepsiCo

As senior manager of digital media communications, Joshua Karpf is part of a team that runs digital and social media programming for the $60bn food and beverage parent of such icons as Pepsi, Frito-Lay, Gatorade and Quaker Oats.

He will be delivering the keynote at the Econsultancy Peer Summit in New York on June 2. 

Karpf has worked on a number of innovative programs, including Gatorade Mission Control, a digital engagement center at the core of the business, and PepsiCo10, a digital incubator that connects emerging media companies and PepsiCo brands.

We talked with him about innovation, emerging technology, and the value of failure.