Peer Summit

Peer Summit: notes from the mobile commerce roundtable

Mobile Commerce Round TableIn early June, we had Peer Summit-US, a semi-annual event that brings together people from all corners of the digital landscape. 

For those of you who came, thanks. Over 300 client side and agency types were there, sharing insider industry knowledge, partaking in intense debates, and socializing late into the evening, all at one of the nicest venues in the heart of New York City.  

In short, it was fun.

For those of you who couldn’t make the trip, this post is a taste of what you missed, pulled straight from the hallmark of a typical Econsultancy conference: the roundtables.

10 essentials of e-commerce optimization & attribution: Part one

Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential.

Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can – and do – take to optimize online sales.

Q&A: Joshua Karpf of PepsiCo

Joshua Karpf of PepsiCo

As senior manager of digital media communications, Joshua Karpf is part of a team that runs digital and social media programming for the $60bn food and beverage parent of such icons as Pepsi, Frito-Lay, Gatorade and Quaker Oats.

He will be delivering the keynote at the Econsultancy Peer Summit in New York on June 2. 

Karpf has worked on a number of innovative programs, including Gatorade Mission Control, a digital engagement center at the core of the business, and PepsiCo10, a digital incubator that connects emerging media companies and PepsiCo brands.

We talked with him about innovation, emerging technology, and the value of failure.

Peer Summit sneak peek: Adam Broitman on his keynote

adam broitman circ.us

Adam Broitman will deliver one of the two keynotes at Econsultancy’s upcoming Peer Summit in New York. We asked for a sneak peek at what he’ll address in his talk, entitled “Beyond Digital Innovation: The Sedative Nature of Counting Screens.” Following, his views on Internet Everywhere, why it’s never going to be the Year of Mobile and the blurring lines between technology and humanity.

Econsultancy’s Peer Summit: What we learned.

Econsultancy held its first American Peer Summit this week, and we
learned a lot from the marketers who gathered in New York at the
Metropolitan Pavilion.

We brought together about 100 digital marketers from such brands as
Conde Nast, The Wall Street Journal, JP Morgan and Yahoo, and sat them
down together to discuss their issues and upcoming plans in roundtable
discussion led by experts on such topics as email marketing, social
media, user experience and site optimization.

It was an off-the-record event, but there were some themes that
continued to pop up. Many digital marketers at large brands are seeing
a shift in acceptance of online marketing in their companies, though
getting their online and offline teams to cooperate on advertising buys
and large decision-making is still an uphill battle.