It comes as no surprise that social influence impacts upon sales both online and offline. Ecommerce success, especially in the business consumer area, is determined in part whether the consumer trusts a seller and product they can’t see or touch.
Retailers understand this importance, which has been outlined within the recent IT in Retail 2013 report. The report analysed the IT strategies of 150 top UK retailers, which represents sales of £203bn and 70% of the UK market.
It’s now been the second consecutive year where ecommerce has taken over spending on store systems. From the report it became apparent that ecommerce has now become their number one priority.