Reebok uses PeerIndex for new CrossFit campaign

Reebok is to invite 1,000 fitness-based social media influencers to free training events as part of a campaign to promote its association with the CrossFit exercise trend.

CrossFit is a popular strength and conditioning programme in the US that Reebok has been associated with since 2010.

The top 100 most influential people as identified by PeerIndex’s PeerPerks service will also receive a free pair of Reebok’s RealFlex trainers, which is part of the brand’s global ‘The Sport of Fitness Has Arrived’ marketing campaign.