penalty

Google penalizes another major retailer

If you ever lamented the fact that Google never seemed to penalize big brands for their shady SEO practices, 2011 has been an interesting year.

Faced with increasing criticism over the quality of its search results, Google has started cracking down on some big names. Last week, for instance, it took action against J.C. Penney for what appeared to be a paid linking scheme carried out by a third party vendor.