Penguin 4.0

If search marketers can’t predict which pages will outrank each other, is SEO just a crapshoot?

For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?

That’s a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.

The result: “most SEOs are no better than a coin-flip at predicting which page will rank better.”