Penguin

If search marketers can’t predict which pages will outrank each other, is SEO just a crapshoot?

For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?

That’s a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.

The result: “most SEOs are no better than a coin-flip at predicting which page will rank better.”

algo updates panda

A year in Google algorithm updates

Google algorithm updates are a fact of life for brands and search specialists. 

With so many Google updates over the course of a year, we have a periodic collective outburst of stress around these changes. 

However, the effects of these changes are generally much more subtle and are not the cataclysmic events some fear. 

What’s on your SEO wishlist for 2014?

2013 saw many changes that affect the role of the SEO, most of which were instigated by Google. Some were good, some not so good. 

The final removal of keyword referral data was the most obvious inconvenience for SEOs, but Google has also been busy tweaking its search results page, with more prominence for paid ads

I’ve asked a number of SEOs for their views on the least welcome changes from 2013, as well as their hopes for the next 12 months. Please let me know yours in the comments. 

Penguin 2.0: How to become an online authority

The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

The release took place on 22 May, 2013 with additional changes and tweaks likely to take place over the summer months. You can watch the video for yourself below, but, as well as investing in quality content, one of the key phrases that was of considerable interest was this from Matt Cutts: 

We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher.

So the question that marketers need to ask themselves is ‘How do you create an Authority brand online?’ It’s time online marketers replaced this question over their traditional ‘how do I get to the top of Google?’

Create an authority website, full of interesting content that your target customers want to read and share and you will be rewarded by Google. But not just by Google, but by your customers too.

Transformation in digital marketing: five ways to work

It is not so much a revolution but a rapid evolution and digital transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. 

Is guest blogging becoming risky?

After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building. 

I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the volume of new links it is seeing from guest blogging. 

It seems that Google is now taking a serious interest in guest blogging, so what are the risks for the bloggers and the sites hosting guest articles? 

I’ve been asking some SEO experts for their views on the potential risks and how to avoid them…

15 tips for getting the best out of your guest bloggers

Post Panda and Penguin, guest blogging has become a more popular tactic for link-building, and I see the evidence of this in my inbox every day. 

We value the contribution of guest bloggers on this blog as they have been responsible for some of our best content, but it’s important to manage guest writers well for the benefit of both parties. 

Here are 15 tips to help you to make the most of guest posts…