Magazines may be flailing, but the brands will play on

Magazines may not be able to sell subscriptions in this terrible economic
climate, but that doesn’t mean that their brands and expertise should
go to waste. Publishers are hoping to get a little pocket change as
well as brand extension out of the iPhone’s  lucrative app store.
Last week, launched an iPhone app for $1.99 and other publishers are announcing plans to follow suit shortly.

Hachette Filipacchi, which owns titles Elle and Car and Driver, plans to
launch iPhone shopping and auto apps later this year. Meredith
Corp., which owns Better Homes and Gardens and Family Circle,
plans to launch mobile apps in areas related to their titles this year
as well. And Conde Nast, which has already entered the space with apps from
Epicurious and, plans to start charging for new and premium