Austin’s music, film and tech festival SXSW came and went this year with much fanfare and documentation. One of the parties following along was Pepsi. The soft drink makers spent its second year tracking social media at SXSW with something called Pepsi Zeitgeist.
Facebook, Twitter, Foursquare and Flickr updates were all sent to Pepsi’s tracking interface, built by Slash7. The results from the event show both the potential for listening in on social media and how much room for growth there is in this burgeoning medium.