performance marketing

A complete guide to partnership marketing: Part two

Welcome to part two of our complete guide to partnership marketing.

Part one covered the first five types of partnerships – affiliation, content partnerships, distribution partnerships, charitable partnerships and joint products.

In this article, we’ll be looking at numbers six through 10, including:

A complete guide to partnership marketing: Part one

Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy’s Marketing Mix and Porter’s Five Forces.

All the while the idea of brand collaborations seems to have been lost within these theories and practices. Why is that? Is it because it is simply not a useful marketing technique? 

Six Black Friday trends we learned from performance marketing in 2015

With the dust settled on another record-breaking trading period, what does the underlying data tell us?

This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That’s a 46% hike in sales revenue for 2015.

Here are six underlying trends.

Affiliate marketing’s cross-device challenge

The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on paid for conversions, it takes on a heightened importance.

Cross device tracking first came on the radar in 2011, when it became obvious that online users were regularly accessing links and content from publishers across more than one device.

Understanding smartphones as an influencing device

Mobile commerce has witnessed staggering growth over the past few years.

We have been monitoring this activity for the past five years and in that time we have seen the share of mobile traffic increase from just 2%, to in excess of 50% of clicks through a tablet or smartphone.