Halloween’s gone and Thanksgiving is on the horizon. That means it’s
time for the holiday ad onslaught, which means a
razor-sharp focus on optimizing paid search campaigns for most
retailers. Performics predicts retail sales from
actively managed paid search campaigns will grow 15% this holiday season. CEO Daina Middleton recommends creating and optimizing standalone mobile search campaigns – not just using existing holiday search campaigns – to foster sales growth.
Read on for three tips on making those mobile search campaigns more effective.