Performics: Three tips for optimizing paid search campaigns for mobile this holiday season

Google, Yahoo, other search enginesHalloween’s gone and Thanksgiving is on the horizon. That means it’s
time for the holiday ad onslaught, which means a
razor-sharp focus on optimizing paid search campaigns for most
retailers. Performics predicts retail sales from
actively managed paid search campaigns will grow 15% this holiday season. CEO Daina Middleton recommends creating and optimizing standalone mobile search campaigns – not just using existing holiday search campaigns – to foster sales growth.

Read on for three tips on making those mobile search campaigns more effective.