Periscope

Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

If video is the future of the internet, here’s what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps.

10 pioneering examples of brands using Facebook Live

Live streaming via Facebook Live was opened to all verified brands at the end of 2015.

Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).

Facebook’s F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.

With lots to look forward to, let’s look at the baby steps brands have taken so far.

Nine glorious digital marketing stats from the past week

We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you. 

Oh stop complaining.

We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.

You should be out in the streets cheering our name. Or something…

14 best social campaigns & stories from October 2015

Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.

No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches). 

This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.

10 big trends happening in social video

Technology’s inflexion points are difficult to spot without the benefit of hindsight, even for technology as widely hyped as social media and mobile video.

However, it’s difficult not to get excited when surveying the social video landscape in late 2015.