personal data

Six examples of data-value exchange between brands & customers

The NSA, the ‘snooper’s charter’, the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.

Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.

Is Facebook’s AdSense finally on the way?

Some investors and analysts are increasingly bullish on Facebook’s prospects for solving the social networking monetization riddle, something reflected in the recent increase in the company’s share price.

Assuming that they’re right, one thing remains to be seen: what Facebook’s cash cow will be. One thing is not in question, however: there is no shortage of monetization ideas the company could conceivably pursue.

Do consumers need “data lockers” for their personal information?

Every day, copious amounts of information about individuals is created and exchanged in some fashion on the internet. Much of the time, the creation of that information is voluntary, and the exchange of that information helps support a universe of services that many consumers couldn’t do without.

The volume of personal information out there and the ease with which it can be shared, often opaquely, has raised privacy concerns that could be the biggest stumbling block for the evolution of the web.

So what’s the solution?