Peter Briffett

Q&A: LivingSocial’s Peter Briffett on the future of daily deals

The daily deals industry has emerged from nowhere to become worth £6bn in Britain after just a few years.

Groupon and LivingSocial are arguably the market leaders in the UK, as consumers clamour for discounts and offers on anything from a haircut to a three-course meal.

But, as was inevitable for a sector that experienced such rapid growth, it’s seen its fair share of negative headlines.

Groupon’s woes with the OFT, plus an ‘accounting error’ accounting for a 17% drop in share price this week are just two examples.