Peter Shankman is the founder and CEO of The Geek Factory, a New York City-based marketing and PR strategy firm, and the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. He’s also the founder of Help A Reporter Out, or HARO, which helps connect reporters to more than 100,000 expert sources.
Peter is the trainer for Econsultancy’s Online PR and Social Media Workshop in New York next week, which explores how PR has radically changed thanks to the growth of social media.
I spoke to Peter about online PR, social media and HARO.