pharma marketers

What Amazon’s entry into the pharmacy market might mean for pharma marketers

Amazon’s unrelenting drive to take over the world continues. The latest potential target of the online retailer’s ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it’s not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.