pharma

The Consumerization of Healthcare

1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]

Is healthcare ready for AI, potentially the biggest innovation since the vaccine?

Artificial intelligence (AI) has permeated into many parts of everyday life, if you look hard enough you can see it in unassuming places; from the facial recognition of Google photos to the spam filter in your favourite email app. But perhaps it is in areas of commerce and industry where we can see its value the most.

Manufacturing operations are being optimised, data is being collated and analysed at an ever increasing rate, and deep learning enables ‘intelligent’ machines to make independent decisions without human guidance.

Could a pharma company shun sales reps and be successful?

Could there be a pharma, healthcare or life sciences company that decides to shun sales representatives?

Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency performance.io, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap).