phone support

Is Google getting hip to customer service?

Google is one of the world’s largest advertising companies as measured by revenue, but it’s also one of the world’s largest as measured by number of customers.

The fact that Google serves millions of advertisers annually is both a blessing and a curse. While having a huge customer base helps minimize the risk that the company’s cash cow will suddenly die, it also makes providing quality customer support a very challenging task.

After all, Google’s customer base is as diverse as it is big, and its advertiser tools can be as confusing to newbies as they are powerful to AdWords veterans.

A decade later, Google adds AdWords phone support

Google AdWords is arguably one of the most important advertising
platforms in history. It has given advertisers of all shapes and sizes
the ability to reach a global audience in a highly-targeted fashion on
almost any budget, and in an accountable fashion.

So it’s no surprise that advertisers, ranging from the world’s largest
brands down to local mom-and-pop businesses, spend billions upon
billions of dollars every year buying AdWords ads. They do so despite
the fact that Google has never offered free, general phone support to
its advertisers.