photo sharing

Instagram: nine different ways to market your brand

Photo-sharing app Instagram has long since left its hipster roots behind and is now a social network for the masses, which inevitably means that marketers are looking at ways to exploit its popularity.

According to the platform’s own statistics, Instagram’s 130 million active users share 45 million photos every day so there’s plenty of opportunity to gain brand exposure.

We’ve previously looked at nine brands making good use of Instagram and four others rocking the app’s new video feature.

And on that theme, here are nine ways in which brands can use Instagram for marketing…

Color and the importance of managing expectations

If a new startup called Color has its way, photo sharing will never be the same. The company is creating a completely smart phone-based ‘social network‘ of sorts for photos, but instead of focusing on people, it’s focusing on location, a concept some have likened to Twitter-for-pics.

Interesting? Maybe. Innovative? Questionable. But Color is already attracting lots of attention having already raised $41m before launch. Color’s backers include notable investors,
including preeminent venture capital firm Sequoia Capital.