Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege.
If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…
Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you.
That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief.
The following are just five examples of the kinds of companies that are driving this change.