Today on Tumblr, photo site Photojojo conducted a little experiment. They asked Tumblr users to reblog a post about their Fuji Instax Mini Instant Camera. Every time someone reblogged their offer before 4P, the camera’s price went down $.10. They were hoping to sell 50 cameras at a steadily reducing price by 4P.
Photojojo blew through all 50 (actually around 60) cameras by 2:40P today. But more importantly, they convinced a typically advertising adverse audience to market their products all afternoon.