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Ecommerce product pages: where to place 30 elements and why

Tackling the topic of product detail page layouts is daunting because there is no short answer.

Saying one element such as large product images increases conversion, though it’s proven, does not tell the full story.  

The product detail page needs to be dealt with as a whole. This article will do just that. It will focus on the ‘must have’ page elements, recommend where they should appear on the page, explain why, and provide tips on how to maximize the value of each.  

To support recommendations, experienced online retailers will be used as examples, known experts will be quoted, and for those who are visual, a wireframe has been put together for reference.

15 tips for making your product images work harder

Great product imagery can do a lot to improve online retailer’s conversion rates by showcasing products in the best possible light, and highlighting key features for shoppers. 

When used well, they can also educate shoppers about a product, and a more informed customer is less likely to return items bought online. 

Here I look at 15 ways to improve product imagery, with lots of great examples from ecommerce sites… 

How new Google Plus features can help you create great content. Part one: image editing

Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.

There’s also an ‘awesome’ twist with the addition of animated gifs for sequence photos. A collection of useful tools for anyone who wants to use original imagery in their content. 

On Wednesday Google+ announced a host of improvements. For me, involved in the content side of things, I was particularly interested in the new image features, particularly after hearing that they’d integrated the excellent Snapseed app

Instagram gives Twitter a taste of its own medicine

Twitter wants to be a media company, and its efforts to become one have created a lot of collateral damage.

That’s not at all surprising: when the company was positioned as a communications platform with an open API, developers flocked to take advantage of the connately-flowing river of data that Twitter produces. But many of those developers, as well as companies like LinkedIn, had to be cut off as Twitter’s desire to be a media company realistically requires it to control the user experience, and how its content is displayed, in consumer channels.

Brand adoption of Instagram continues to grow rapidly: report

When Facebook announced that it was acquiring photo-based social network Instagram for $1bn in April, the upstart had around 30m registered users and less than 1m daily active users.

Today, Instagram boasts more than 100m registered users and more than 11m daily active users.

Not surprisingly, that has given brands seeking to expand beyond social networking stalwarts like Facebook and Twitter to give Instagram a look. And they’re not just looking: according to new research published by social analytics firm Simply Measured, brand adoption of Instagram has jumped by 35% since August and more than half of the Interbrand 100 are now active on the service.

Facebook launches homegrown mobile photo app

What’s cooler than spending $1bn on a mobile photo sharing app?

The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.

Your photos, immortalized on Facebook

When you delete a photo that you had uploaded to a social network, what happens?

You might expect that it’s deleted. After all, why would Facebook, for instance, want to store that old photo of you and Aunt Hilda any longer than it has to? Even you don’t want that photo.