physicians

Pharma’s mobile & social efforts aren’t as healthy as they should be

Despite the fact that pharmaceutical companies have more opportunities than ever to reach physicians through digital channels, many are missing the boat on mobile and social.

According to research by Deloitte Consulting and the Gerson Lehrman Group (GLG), mobile apps published by pharma companies for physicians average just 100 to 5,000 installs in the Google Play store compared to 1m to 5m installs for apps targeting physicians published by third parties.