Piano Media

The great newspaper paywall debate continues

For many newspapers, the decision to erect a paywall has been a decision of last resort.

And for a seemingly good reason: despite the obvious need to generate the type of revenue that advertising often can’t provide alone, asking the consumers of your content to pay for the privilege can be a difficult undertaking.

Does Slovakia hold the secret to paywall success?

Here’s a question most publishers would love to have an answer to: what’s the secret to building a successful pay wall?

Although one might expect major publishers like the New York Times to eventually provide the answer, newspapers in Slovakia may have beat their Western counterparts to the task.