How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
If you keep tabs on the Chinese ecommerce industry, you’ll almost certainly be familiar with the “big two” of Chinese ecommerce: Alibaba and JD.com.
Four months after Amazon officially closed down its domestic marketplace in China, it has found a way to return to the country.
This month’s roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.
Here’s the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)…