Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard.
The tool allows businesses to track who is pinning content from their website, the type of content that is proving to be most popular, and how people interact with the pins.
Product manager Cat Lee told Reuters that “the goal is really to help websites understand what content is resonating with people on Pinterest”.
But at the moment the tool appears to be quite basic, so how useful is it really for social media managers? And how will it impact brand content strategies? To shed some light on the new developments, I asked three social media experts for their opinions.
And if you want to learn more about Pinterest, check out our new Pinterest for Business Best Practice Guide.