Pinterest competition tries out a Pinterest-based competition has launched a Pinterest competition that aims to highlight the dangers of driving in heels.

The ‘Driving in Heels’ campaign asks women to pin a picture of their “most extravagant heels” to a specially-created pinboard by

A supporting video outlines the associated dangers of wearing inappropriate footwear – and the ten women judged to have pinned the most outreagous will win a pair of Butterfly Twist flat pumps.

Using a competition to grow followers on Twitter and Facebook is now commonplace, and we’ve started to see more brands doing this on Pinterest – last month Peugeot launched a competition that asked people to complete puzzles by repinning images of its cars.